COVID-19 first responders have no doubt earned hero status. But some others have quietly played a heroic role in supporting society during the pandemic.
It takes a true optimist to find a positive byproduct in anything having to do with the COVID-19 global pandemic. But if there is one, it’s the recognition being paid to first responders and front-line workers such as nurses, doctors, paramedics and the like. Everyone loves a hero – and this pandemic has certainly anointed more than its share.
We had a chance to talk about the impact of the pandemic on store associates with Jessica Williams, founder of Food Forward Thinking and a former executive in product development and quality assurance at Thorntons, Inc. who agrees that the c-store channel and its own front-line workers have certainly risen to the occasion in 2020.